The strongest franchise brands are built on more than unit count or short-term financial performance. Consistent growth is increasingly driven by purpose-led systems that invest in their communities, support local engagement, and align day-to-day operations with clearly defined values.
In pet retail, where emotional connection and trust drive purchasing decisions, community impact plays a direct role in performance. Brands that actively support animal welfare, local partnerships, and neighborhood involvement tend to earn deeper customer trust and stronger repeat behavior. This is where Pet Supplies Plus and Wag N’ Wash stand out.
Purpose and Performance Are Not Opposites
At Pet Supplies Plus and Wag N’ Wash, community initiatives do not come at the expense of business performance. When purpose is embedded into the operating model, it reinforces customer trust, employee engagement, and brand differentiation. This integrated approach has supported strategic expansion while earning consistent national recognition across the franchise industry.
Recent national recognitions include:
- Pet Supplies Plus ranked No. 31 on Entrepreneur Magazine’s Franchise 500®, leading its category for the 12th consecutive year
- Wag N’ Wash made its debut on Entrepreneur Magazine’s Franchise 500® list at No. 458
- Pet Supplies Plus ranked No. 29 on the 2025 Franchise Times Top 400, earning the top spot among pet retail brands
- Pet Supplies Plus ranked No. 40 on the Forbes’ 2026 Best Customer Service list, leading the pet retail category
This level of consistency reflects a franchise system where operational strength and brand values are closely aligned, creating a foundation for franchisees to build long-term success.
Community Impact That Starts at the Local Level
What truly differentiates Pet Supplies Plus and Wag N’ Wash is how community impact is executed. Rather than relying solely on national campaigns, both brands empower franchise owners to engage locally in meaningful ways.
In 2025 alone, the brands helped 28,546 dogs and cats find forever homes, surpassing their original goal of 20,000 adoptions. These efforts are brought to life through partnerships with local rescues and shelters, along with in-store adoption events that connect neighbors directly with animals in need.
Beyond animal welfare, the brands recycled more than 100,000 pounds of pet product packaging over the first two years of their partnership with TerraCycle. Since launching, the brands have diverted more than 3.2 million units of packaging from landfills, extending their community impact to environmental sustainability.
The brands’ philanthropic initiatives will continue in 2026, reflecting a sustained commitment rather than a one-time campaign.
Why This Matters for Franchise Owners
For Pet Supplies Plus and Wag N’ Wash franchise owners, community-driven initiatives create tangible advantages at the unit level.
- Drives foot traffic and repeat visits by introducing new customers through adoption events and local partnerships while strengthening emotional connections with existing shoppers
- Strengthens local brand perception, positioning stores as trusted neighborhood resources rather than just retail destinations
- Boosts team engagement, as employees feel greater pride and motivation when their work supports a meaningful mission
Over time, these factors contribute to stronger customer loyalty, more resilient performance, and healthier unit economics.
Building Momentum In 2026
Pet Supplies Plus and Wag N’ Wash closed 2025 with strong momentum, signing more than 30 franchise agreements and opening 18 stores, including seven in new markets.
As pet spending is projected to grow at a 4.96% compound annual growth rate over the next five years, Pet Supplies Plus and Wag N’ Wash are positioned to open more than 20 stores annually in the coming years.
For entrepreneurs exploring franchising, this balance of performance and purpose points to a system structured for durable, long-term growth.
Learn more about Pet Supplies Plus and Wag N’ Wash today!
FAQs
Q: Can Pet Supplies Plus and Wag N’ Wash franchise owners expand into multi-unit ownership? Yes. Pet Supplies Plus and Wag N’ Wash actively support qualified franchise owners interested in multi-unit and multi-brand ownership, as demonstrated by existing operators who have scaled across dozens of locations.
Q: What kind of training and support do Pet Supplies Plus and Wag N’ Wash franchise owners receive? Franchise owners receive comprehensive training and ongoing support, covering operations, spanning real estate and site selection, store design, merchandising, marketing, and employee management to support consistent store-level execution.
Q: Is Pet Supplies Plus and Wag N’ Wash a good franchise to invest in? Pet retail is widely considered a needs-based category, driven by consistent demand for pet food, supplies, and essential services, with approximately 70% of U.S. households owning a pet. Pet Supplies Plus and Wag N’ Wash operate within this resilient, billion-dollar industry while combining proven systems, national brand recognition, and community-focused differentiation.