Pet Supplies Plus and Wag N’ Wash announced expanded local-first initiatives focused on pet adoption, fundraising, and community engagement across the United States. The brands also set a new goal of 30,000 pet adoptions in 2026, building on measurable impact achieved in prior years.
LIVONIA, Mich., March 30, 2026—Pet Supplies Plus and Wag N’ Wash are deepening their long-standing commitment to pets and the communities they serve through expanded adoption, fundraising and local engagement initiatives designed to create measurable impact across the U.S. These efforts reflect the brands’ belief that making a strong, lasting impact begins at the local level.
At the heart of this commitment is the brands’ ongoing pet adoption initiative, which partners with thousands of local animal rescue organizations nationwide to help pets find loving homes.
Pet Adoption Impact and 2026 Goals
Pet adoption remains a central focus of both brands’ community strategy. Recent performance and targets include:
- 28,546 pet adoptions completed in 2025
- Exceeded initial goal of 20,000 adoptions
- 30,000 adoptions targeted for 2026
“Being local isn’t just about where our stores are – it’s how we show up for pets, pet parents, and communities,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash. “From helping shelter pets find homes to supporting the organizations doing the work on the ground every day, our mission is rooted in making a difference where it matters most.”
How Does Wag N’ Wash Support Animal Welfare Organizations?
In addition to in-store adoption events, the brands continue to support animal welfare organizations through customer-driven fundraising initiatives. During the 2025 holiday season, a portion of proceeds from select holiday plush toy sales benefited leading national animal welfare organization Best Friends Animal Society, resulting in a total donation of $26,207. The initiative enabled shoppers to directly contribute to the organization’s goal of saving the lives of dogs and cats in shelters and making the country no-kill.
Pet Supplies Plus’ corporate office is also launching a new local initiative in its home market of Detroit, MI. To kick off the program, the company is partnering with Canine Companions Rescue Center, sponsoring two rescue dogs as they search for their forever homes. The dogs will spend a day at “Pet Central,” the company’s headquarters, before visiting a local store to receive toys, treats and personal attention from team members. The program emphasizes the role of the people behind the brand and their personal investment in supporting pets beyond the store level.
Offering neighbors everything they need to care for their beloved pets continues to be a top priority for Pet Supplies Plus. This commitment has not gone unnoticed as Pet Supplies Plus recently ranked on Forbes 2026 Best Customer Service List, leading the category of pet retail.
About Wag N’ Wash
Wag N’ Wash Natural Pet Food & Grooming, a full-line dog grooming and self-wash specialty retail destination, has a mission to recognize, promote and foster the positive impact that companion pets and their humans have on each other. Wag N’ Wash provides full-service grooming, self-wash facilities, baked dog treats, natural food, supplements, and toys. Wag N’ Wash has ranked on Denver Business Journal’s Colorado-Based Franchisors List, Franchise Times’ Top 200+ List and Franchise Gator’s Top 100 Franchisees List. Today, there are 25 Wag N’ Wash locations open across the nation. To learn more about Wag N’ Wash, please visit wagnwashfranchising.com.
Frequently Asked Questions (FAQs)
Q: How does Wag N’ Wash support local shelters? Wag N’ Wash supports local shelters by partnering with rescue organizations to host in-store adoption events, promote adoptable pets, and participate in fundraising initiatives.
Q: Why is local engagement important to Wag N’ Wash? Local engagement is a core part of the Wag N’ Wash model. By building relationships with pet parents, shelters, and community organizations, stores create trust, drive repeat visits, and support the neighborhoods they serve in a meaningful way.
Q: Do I need previous pet industry or franchising experience to become a Wag N’ Wash Franchise Owner? No. Wag N’ Wash provides the systems, training, and support needed to get started and operate the business. What matters most is a strong commitment to customer service, community engagement, and the ability to lead and grow a team.